CHALLENGES
The IMAX App revolutionizes the movie experience by bringing everything together in one place. Users can effortlessly find IMAX theaters, check showtimes, watch trailers, and buy tickets and merchandise. The challenge? Integrating live broadcasts with interactive features, mini-games like film quizzes, and leveraging beacon technology to send real-time showtime alerts as users walk by cinemas. We needed to ensure that every element — from complex visual effects to a smooth user interface — worked together to create an engaging and cutting-edge experience.
Product
We developed a game-changing mobile app for IMAX Corporation to help users easily find theaters, check film listings, and book tickets—all in one sleek platform.
Locator
The app features an advanced theater locator that allows users to quickly find nearby IMAX theaters using their current location or a set area. It also provides all essential details like address, contact info, directions, and uses Beacon technology to send real-time notifications when users are near a theater.
Listings
Users can browse an extensive list of films available in IMAX format, showcasing both current and upcoming releases optimized for the IMAX experience.
Showtimes & Tickets
Our solution offers immediate access to showtimes for IMAX screenings at multiple locations, with a streamlined ticket booking process that allows users to purchase tickets effortlessly in a single interface.
Trailers & Promotions
The app provides users with the latest IMAX releases, trailers, and exclusive offers. It also includes additional media content such as behind-the-scenes footage and interviews with stars.
Live Interactions
Users can engage with live broadcasts featuring stars and actors. During these broadcasts, users can interact by posting comments and giving ratings, creating a dynamic and engaging experience.
Reviews, Ratings, and Personalization
Users can access consolidated reviews and ratings for IMAX films. The app supports extensive personalization, enabling users to create profiles, receive customized recommendations, and access promotions tailored to their viewing history and preferences.
Development
The creation of the IMAX App took nine months and involved a meticulous, step-by-step approach
Architecture Design
With the architecture set, we developed the app’s core foundation. This base was crucial for stability and reliability. Once completed, we moved on to feature implementation.
Feature Implementation and Testing
We then added and integrated key features like theater locators and live interactions. Every piece of code was covered with tests to ensure smooth functionality and high performance.
Final Touches
Finally, we focused on refining the app’s design and visual effects. Extensive feedback sessions helped us polish the user experience and ensure everything worked seamlessly.
Tech Stack
iOS Development
• Swift
• Xcode
Android Development
• Kotlin
• Android Studio
Web Development
• Node.js
• Express.js
DevOps
• MongoDB
Frameworks and Libraries
• MapKit
• Core Location
• Firebase (for real-time tracking and notifications)
iOS UIKit
We used iOS UIKit to build visually appealing and interactive interfaces for iPhone and iPad. It enabled us to create smooth animations, flexible transitions, and high-quality graphics.
Metal Graphic Engine
This framework helped us boost performance by reducing CPU load and supporting advanced graphics features like multi-threaded rendering and tessellation for a responsive user experience.
HLS Streaming
Apple's HLS protocol was our choice for streaming. It adapts to different network conditions, allowing users to switch between various bitrates and resolutions for live and on-demand video and audio.
Live Streaming
We used GStreamer for live streaming, taking advantage of its flexibility and support for tasks like playback and decoding.
Apple Pay
Apple Pay streamlined payments for ticket bookings and in-app purchases from the IMAX online store, providing users with a secure and convenient payment option.
The IMAX App delivers an amazing movie experience by bringing together all the must-have features with top-notch tech. Users can easily find IMAX theaters, browse films, and book tickets with just a few taps. We also nailed live streaming of star events, letting users interact, comment, and rate in real-time. We overcame big challenges by adding cool features like Beacon technology for instant showtime alerts and mini-games like film quizzes to keep things fun. We tested everything thoroughly to ensure it runs smoothly. Now available on the App Store, the IMAX App stands out with its innovative features and easy-to-use design, setting a new standard for movie apps.
We created the IMAX App to revolutionize moviegoing with easy theater searches, ticket bookings, and live star events. It features Beacon notifications, mini-games, and smooth streaming, setting a new standard in interactive movie apps.
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